Packaging AND cOIN DESIGN FOR

25 yEARS OF pRIDE aMSTERDAM

Pride Amsterdam celebrates their 25th anniversary! The Royal Dutch Mint proudly launches an exclusive coincard in honour of the anniversary. The issue is part of the series “Intangible Cultural Heritage in the Netherlands”.

The colourful coincard shows the diversity of Amsterdam Pride in photos. Everyone unites to show support for the LGBTIQ+ community. In addition, the rainbow flag features prominently on the coincard. This flag symbolises the entire LGBTIQ+ community and can be seen everywhere at Pride Amsterdam. The flag is therefore also depicted on the front of the medal. A fist militantly holds the flag; although in recent years we have come a long way on LGBTIQ+ rights, the fight for acceptance is not over yet. In addition, the text “Pride Amsterdam 25 Years” is inscribed on the obverse. The reverse shows the logo of the Inventory Intangible Cultural Heritage in the Netherlands.