Brochure Natuur Inclusief Bouwen (NIB) -
Gemeente Hilversum
Due to renovations and insulating housing, more and more animal species are losing their habitat. This makes it increasingly difficult for small animals to live. Hilversum believes it is important that this development stops. In the context of informing, I was asked to develop a flyer to make the people of Hilversum more aware of their choices and the consequences of construction and the solutions to this problem.
I wanted to visualize a natural flow with soft shapes, but in such a way that all information could be processed. The flyer is a guideline that introduces the problem at the front and leads you through the solution at the back of the folder supported by strong visuals. The use of different colors of green and blue speaks for itself in this subject.
Integrated Safety Plan (IVP) Gemeente Hilversum
For the Municipality of Hilversum and the Gooi and Vecht region, I developed an Integrated Safety Plan (IVP) for the next four years. Safety is a crucial theme for this region, and I collaborated closely with various partners to draft this plan. The IVP is designed as an interactive PDF, utilizing icons, images, and highlighted information to enhance readability and accessibility.
The plan is styled in the Municipality of Hilversum's corporate design, focusing on the colors Hilversum blue, cornflower blue, Hilversum blue intensified, Dudok blue, birch white, woodpecker feather (as an accent color), and grass green (as an accent color). This ensures a cohesive and attractive presentation of the safety strategy.
View the interactive safety plan via the following link.
Social Media Campaign for Gemeente Hilversum
For the Municipality of Hilversum, I designed a striking image for a social media campaign aimed at encouraging residents to participate in a 10-minute survey on drug and weapon crime. The campaign emphasizes the chance to win a prize.
Key elements of the design:
Eye-catching visuals to grab attention.
Trustworthy appearance to ensure anonymity and encourage participation.
Use of icons for quick and clear communication.
Target audience: all residents of Hilversum aged 18 and above.
